Posts

What Are the Most Popular Styles of Lipstick Packaging Boxes in the USA?

Image
  Do you know, in the USA, 30% of the cost of a lipstick sold accounts for its packaging. Well, this is a hefty investment. But, you know why brands do this? It's because for beauty products, packaging serves as a silent salesperson on the retail shelf. You must have noticed that most of the time customers pick lipsticks because the box itself feels like a luxurious, collectible piece of art. Moreover, its captivating visuals and unique design create excitement and influence the customers' purchasing decisions. Also, the packaging conveys product information. Like a brand's name, logo, color, type, expiry date, and warnings. Therefore, in the USA, brands use lipstick packaging boxes for designing functional yet aesthetically appealing packaging for their lipsticks.  Thus, in this article, we will explore trendy styles for lipstick packaging boxes. So, new startups or small-scale cosmetic brands use them to attract customers to make sales. The most popular lipstick packaging...