What Are the Most Popular Styles of Lipstick Packaging Boxes in the USA?

 Do you know, in the USA, 30% of the cost of a lipstick sold accounts for its packaging. Well, this is a hefty investment. But, you know why brands do this? It's because for beauty products, packaging serves as a silent salesperson on the retail shelf. You must have noticed that most of the time customers pick lipsticks because the box itself feels like a luxurious, collectible piece of art. Moreover, its captivating visuals and unique design create excitement and influence the customers' purchasing decisions. Also, the packaging conveys product information. Like a brand's name, logo, color, type, expiry date, and warnings. Therefore, in the USA, brands use lipstick packaging boxes for designing functional yet aesthetically appealing packaging for their lipsticks. 

Thus, in this article, we will explore trendy styles for lipstick packaging boxes. So, new startups or small-scale cosmetic brands use them to attract customers to make sales.

The most popular lipstick packaging boxes style in the USA

Currently, there are a variety of options varying from simple tuck-end to luxurious magnetic lock boxes. You can customize these boxes with the material of your choice. And finish them with embellishing add-ons to enhance their visual appeal. Take a look at the amazing designs. 

The retail standard tuck-end boxes

Tuck-end lipstick boxes are known as the "workhorse" of the cosmetic world. Their superiority is attributed to their functionality. These boxes are economical, easy to assemble, and shipped flat. This reduces the dimensional weight and freight cost. Moreover, these boxes require no glue or adhesives because their flaps serve as a secure closure. Based on their locking mechanism, there are three types. 

• Straight tuck-end boxes: The top and bottom flap tuck in from the same side.

• Reverse tuck-end boxes: In this design, both the flaps close from opposite sides.

• Auto-lock bottom boxes: This design is a little different. It has a pre-glued, automatically locked bottom. Whereas the top has a tuck-end closure.

All these boxes are durable and ideal for lipsticks that come in heavy glass bottles. The best feature of this style is, there is ample space for adding branding elements. And you can craft them with different materials. Like cardboard, Kraft paper, or rigid board. 

The luxurious sleeve and tray boxes

This is a two-piece box with an inner tray that slides out of an outer sleeve. These lipstick boxes are made from a premium rigid board and give a luxurious look. One unique element of these boxes is the insert. The inner tray is designed with a custom-shaped insert that holds the delicate lipstick in place. And deliver the product in a pristine condition. What makes this design unique is the smooth sliding that makes unboxing an event. Brands can also add a gold-foiled logo or an embossed pattern on these boxes. It will give a tactile touch with attention to every little detail. 

The premium magnetic closure boxes

Magnetic-closure lipstick boxes are reusable containers, which make them a collectible item. These boxes have a built-in magnet and are concealed between the box flaps. Thus, the magnetic lock provides high-end safety and protects the lipsticks from damage during transit. These boxes offer a luxurious visual appearance as they are made from thick, rigid board. What makes these boxes unique is the clicking they produce upon opening and closing a flap. It provides a sensory experience to its audience and elevates the perceived value of the product. Hence, brands set a premium price for lipstick. 

The functional window-cut boxes

Have you heard of the phrase "inside out". This means transparency in terms of packaging. Window packaging is a structural innovation. In this style, a die-cut window made of PET plastic is added to the front panel. The window allows the customers to check the lipstick's color, texture, and tube style. Also, it makes the packaging visually distinctive and the lipstick the star of a retail shelf. Thus, brands can use die-cut lipstick boxes to stand out among their competitors. 

Current US trends shaping lipstick packaging boxes

At present, the US cosmetic market is driven by consumers' demand for sustainability. So, now-a-days, custom cosmetic packaging boxes are made from eco-friendly materials. They are printed with water-based inks to ease recycling and reduce beauty waste. The second most popular trend is experiential packaging. The idea is to engage the customers with creative structures. And offer an AR-generated visual idea about a product. Therefore, customized lipstick boxes are designed with a QR code for a virtual try-on. Integrating these unique trends with the discussed styles of lipstick boxes can offer brands multiple benefits. Like:

• Visually enticing packaging

• Increased shelf appeal

• Instant recognition for the brand

• Opportunity to build a loyal customer base

• Exponential growth in sales

So, if you want custom packaging boxes for your lipsticks, contact Boxit Packages. This company has an amazing collection of novel designs for cosmetic boxes. You can even collaborate with their design team and design your own packaging. Their rates are affordable, and shipping is free all over the USA. And if you order custom lipstick boxes in bulk, then they offer a 50% discount.

Conclusion

Choosing the discussed designs and trends for lipstick packaging boxes can help you stand out in a competitive cosmetic industry.